Target Wonderland
Role Designer Agency Wasserman
Challenge Target wanted to give their guests the gift of true wonder for the holidays with a pop-up shop in NYC.
Solution Build an interactive pop-up shop sellilng LEGO, Disney toys, Coca-Cola, Campells Soup and Mrs. Meyers, leaving kids and parents alike in awe.
To bring this show-stopping avenue-long Target Wonderland Holiday Pop-Up Shop to life, I created custom letter designs, unique packaging, and concepted imaginative activations for guests to enjoy. The work is featured in AdAge’s “The Best of Experiential 2020” as the “Best Holiday Pop-Up” and a EventMarketer “Best Use of Events for Content” award.
You can view a full video of the shop in the Forbes article here or reach out to Hannah Garrett directly at hannahgarrettdesigns@gmail.com to learn more.
Target Gingerbread Kit
Role Lead Designer & Art Director Agency Wasserman
Challenge Target offers a better world for everyone. In the midst of the 2020 pandemic, they wanted to remind all their Drive-Up guests how special each one is, but felt stuck because of the safety restrictions that kept them from engaging with guests in person.
Solution Give every guest a holiday gingergread-paper-making kit with sweet gingerbread cookies inside.
Hannah concepted and designed these guest Paper Gingerbread Kits (From ideation to dieline), which were distributed to 200,000+ guests at Target’s Order Pickup & Drive Up to spark inspiration during the month
of December 2021. To connect these kits to the jolly store displays inside each Target store, the gingerbread house and the strand of light bulbs utilize Target’s illustrations originally created by Francisco Concha for Target Retail during the Holiday 2021 season.
Solution Give every guest a holiday gingergread-paper-making kit with sweet gingerbread cookies inside.
Hannah concepted and designed these guest Paper Gingerbread Kits (From ideation to dieline), which were distributed to 200,000+ guests at Target’s Order Pickup & Drive Up to spark inspiration during the month
of December 2021. To connect these kits to the jolly store displays inside each Target store, the gingerbread house and the strand of light bulbs utilize Target’s illustrations originally created by Francisco Concha for Target Retail during the Holiday 2021 season.
Sticker Illustrator Francisco Concha
