Sherwin Williams Identity System

Sherwin Williams Identity System Concept

Role
Lead Designer, Lead Art Director, Lead Strategist

Challenge
Sherwin Williams is rich in history but the significance of covering the earth in red paint is lost in translation for the millennial homeowner audience and emerging gen z audience.

Solution
Rebranding allows the paint company to embrace the shifting markets of new homeowners to grow Sherwin Williams’ claim on the paint market and raise their profit margin substantially. With DIY in full swing and vivid imagery catching eyes on instagram, I built a new personality for Sherwin Williams in a bold paint-swirling mark, immediately distinct to claim the market ever more.