AccessFares  Brand  Identity

Role Lead Designer and Art Director

The travel company AccessFares recognized their need for a facelift in an evolving market – namely, a digital one.

Solution Build a brand identity moving forward, from city center to city center.

Upon strategic assessment of AccessFare’s exisiting brand identity within the saturated travel market, Hannah led the formation of a unified brand identity that brings them up to speed as a digitally native brand but sets them apart as a luxury partner for travelers.

In the new logo, the logomark visually unites with the logotype as well as introduces a gradation to the brand color, providing a fresh wider color utilized in the brand’s app. The hidden ‘A’ in the logomark is a subtle nod to the brand name. This logomark becomes a bold statement in the brand kit, communicating an ownership AccessFare’s has to transport their business executives from city center to city center with best-in-class service.