Challenge As a leading sponsor, AT&T connects fans to the best of the beloved Final Four weekend.

Solution 🔥 TURN UP THE HEAT 🔥 on an AT&T LED Basketball Court

AT&T came to Men’s Final Four in 2023 to hype fans up. Our footprint focal point was our physical-meets-digital basketball game where fans played on a decked out LED court. This court was built from the ground up as a custom game complete with 3D UI animations. The fans standing by cheered on anyone playing the game by sending 3D emojis that appeared on the LED court back wall in real time. This ability to connect fans with players using tech drove home the new Connecting Changes Everything brand line AT&T introduced the same weekend on national TV spots.